The best souvenirs in Times Square are the ones you will still enjoy after you get home: personalized candy, official Broadway merchandise, a well-made NYC shirt or tote, small keepsakes that fit in a carry-on, and your own photos. The area is packed with shops, and it is easy to overspend on items that all look the same. This guide separates 10 souvenirs worth buying from 5 purchases to skip, and explains where to shop and what to check before you pay.
Details for specific stores come from official Times Square Alliance listings and each brand’s own site. We do not quote prices, because they change, and we note where hours should be checked before you go.
Quick Navigation
- Souvenirs in Times Square at a glance
- 10 best souvenirs in Times Square worth buying
- 5 Times Square souvenirs to skip
- Where to shop for the best souvenirs in Times Square
- How to choose a good souvenir
- Souvenirs by type of traveler
- Common mistakes
- Best time to shop
- 90-minute plan
- Gift ideas
- Budget tips
- Packing and getting souvenirs home
- Planning your Times Square souvenir shopping
- 10 practical tips
- FAQ
Best Souvenirs in Times Square at a Glance
Use this table to compare the main options. Always confirm stock and hours with the store.
| Souvenir | Where to look | Why it works | Check before buying |
|---|---|---|---|
| Personalized M&M’s candy | M&M’s World, 1600 Broadway | Custom message candy and a classic Times Square stop | Hours and what is in stock |
| Custom Hershey’s wrapper | Hershey’s Chocolate World, 701 Seventh Avenue | Personalized bar wrappers and treats | Hours and current offers |
| Broadway show merchandise | Theater or the show’s official site | Directly tied to your night out | That the seller is official |
| NYC T-shirt or hoodie | Souvenir and apparel shops | Useful and wearable | Fabric, size, return policy |
| Tote bag | Souvenir and gift shops | Light and practical | Stitching and handles |
| Pins and ornaments | Souvenir and gift shops | Small and easy to pack | Metal or paint quality |
| Postcards | Gift and souvenir shops | Light and flat | Print quality |
| Magnets and mugs | Gift shops | Everyday reminders | Dishwasher-safe label for mugs |
| Small snow globe | Gift shops | Classic keepsake | Airline liquid rules |
| Your own photos and video | Free | Most personal | Back up before you travel |
10 Best Souvenirs in Times Square Worth Buying
The best souvenirs in Times Square share three traits. They connect to the neighborhood, they are practical to carry, and you can buy them from a source you trust. Here are ten that meet those tests.
1. Personalized M&M’s Candy
M&M’s World at 1600 Broadway is one of the best-known stops for souvenirs in Times Square. According to the Times Square Alliance listing, the three-story store includes a candy wall with thousands of milk, peanut and specialty M&M’s, plus a personalized printer for messages. A custom bag makes a fun gift for friends and kids.
Check hours before you go, because they can vary by day. The store’s phone number is (212) 295-3850.
2. A Custom Hershey’s Bar Wrapper or Treat
Hershey’s Chocolate World is at 20 Times Square, 701 Seventh Avenue. The Times Square Alliance page says visitors can personalize a chocolate bar wrapper and choose a customized Reese’s Stuff Your Cup, among other treats. A personalized wrapper is among the more distinctive Times Square souvenirs because the name or message is yours.
The store’s listed phone number is (212) 581-9100. Hours have been listed differently on different sites, so confirm the current schedule before you plan around it.
3. Official Broadway Show Merchandise
If you are seeing a show, merchandise from that production is a keepsake tied to a specific night. Many shows sell items at the theater or through their official websites. Buy from the theater or the show’s official site, not from an unknown seller, so you know the item is authentic.
If dinner is part of your plan, our pre-theater dinner guide helps you leave time to browse before curtain.
4. An NYC-Themed T-Shirt or Hoodie
The Times Square Alliance notes that the neighborhood has souvenir and gift shops selling shirts, totes, pins, holiday ornaments and more (see its shopping guide). A shirt is one of the most useful souvenirs in Times Square, because you can wear it. Check the fabric label, try the size, and ask about returns before you pay.
5. A Sturdy Tote Bag
A tote bag is light, flat and useful on the plane. Look for strong stitching and handles that feel solid. Pick a simple design you will actually use, rather than the busiest one on the wall.
6. Enamel Pins and Holiday Ornaments
Pins and ornaments are small enough to tuck into a coat pocket. They also suit people who collect one item from every trip. Check the finish and the clasp, and compare similar items before you choose.
7. Postcards
Postcards are an inexpensive, lightweight souvenir that shows the neighborhood the way you remember it. They also work as a thank-you note for a pet sitter or a neighbor. Write them over a coffee in the hotel lobby and mail them before you leave.
8. Magnets and Mugs
A magnet is the classic low-effort choice, and a mug is something you will use daily. If you buy a mug, check whether it is dishwasher safe, and wrap it in clothes in your suitcase. Skip anything that looks cracked or poorly printed.
9. A Small Snow Globe
A small snow globe is a traditional souvenir. It is also fragile and contains liquid, so check your airline and TSA rules before packing one in a carry-on. Pack it well in checked luggage if you are unsure.
10. Your Own Photos and Video
The most personal of all the best souvenirs in Times Square costs nothing. Take photos of the signs at dusk, the red steps near the TKTS booth and the tower at One Times Square. Back up your files before you leave so you do not lose them.
For the exact layout of the area, see our guide to the Times Square address, map and contact numbers.
5 Times Square Souvenirs to Skip
Good shopping is as much about what you leave on the shelf. These are the Times Square souvenirs we suggest you think twice about.
1. Brand-Name Goods From Unverified Sellers
If a “designer” or licensed item is sold from a street table or an unmarked stall, you cannot easily confirm it is genuine. Buy brand-name goods from authorized stores or official brand shops instead.
2. Anything You Have Not Priced
Ask the price first, and compare similar items in more than one shop. A quick comparison can save you from paying more than you need to for the same product.
3. Photos With Costumed Characters as a “Souvenir”
The Times Square Alliance’s visitor FAQ says you are not required to tip costumed characters, though a tip is expected if you take a photo with one. It also says the characters are not officially licensed. If you want a memory, take your own photos from a distance. To report aggressive behavior, the Alliance lists NYPD, a Times Square Safety Officer, or (212) 452-5218.
4. Heavy or Fragile Items You Cannot Pack
A large glass item can break or push your suitcase over the weight limit. Think about your bag before you buy, and choose lighter alternatives.
5. Impulse Buys From the First Shop You See
The first store is rarely the only option. Walk a few blocks, note what you like, and come back for the best choice. You will usually find the same classic items more than once.
Where to Shop for the Best Souvenirs in Times Square
Times Square is one of the busiest shopping areas in Manhattan. For a trustworthy start, use the Times Square Alliance shopping directory, which lists flagship stores, souvenir shops and national brands. It currently includes names such as M&M’s World, Lids, Levi’s and Line Friends on the Alliance site.
M&M’s World
Address: 1600 Broadway, New York, NY 10019. Phone: (212) 295-3850. The three-story store is built around the candy wall and personalization.
Hershey’s Chocolate World
Address: 20 Times Square, 701 Seventh Avenue, New York, NY 10036. Phone: (212) 581-9100. It is known for personalized wrappers and custom treats.
Souvenir and Gift Shops
Smaller shops sell NYC shirts, totes, pins and ornaments. Quality and price can differ a lot between them, so inspect each item and compare before you buy.
Theaters and Official Show Sites
For show merchandise, use the theater or the official production site. This is the safest way to get an authentic item.
How to Choose a Good Souvenir
Use this checklist whenever you pick up an item.
- Look at the label. Check the material and care instructions.
- Check the build. Look at stitching, seams and printing.
- Think about weight. Imagine carrying it all day and on the plane.
- Ask about returns. Some shops have limited return policies.
- Keep the receipt. It helps if you need to return or exchange.
- Compare two shops. Prices and quality can vary.
Best Souvenirs in Times Square by Type of Traveler
For Families
Personalized candy and small pins work well for kids. Set a budget before you enter a store, and agree on one item each.
For Theater Fans
Official Broadway merchandise is the obvious choice. Save your ticket stub and program too, and keep them flat in a folder.
For Foodies
Candy from M&M’s World or Hershey’s Chocolate World is easy to share at the office. Pack it away from heat in your bag.
For Minimalists
Choose postcards, a pin or your own photos. They take up almost no space and still bring back the trip.
Common Mistakes When Buying the Best Souvenirs in Times Square
Most regrets about souvenirs in Times Square come from a handful of avoidable mistakes. Knowing them in advance makes it easier to enjoy the best souvenirs in Times Square without second-guessing your wallet.
- Buying everything on day one. You may find a better version of the same item later in your trip.
- Shopping while tired or hungry. Impulse purchases are more likely when you are rushed. Eat first, then browse.
- Ignoring weight and space. A heavy souvenir can cost you in luggage fees or in a sore shoulder.
- Skipping the label. Fabric, care instructions and printing quality tell you more than the display does.
- Not asking about returns. Policies differ, and some items may not be returnable once you leave.
- Handing over cash without a price. Always ask the price before you agree to buy.
Avoiding these mistakes keeps your budget under control and your suitcase manageable.
Best Time to Shop for the Best Souvenirs in Times Square
Times Square is busy for much of the day. According to a travel round-up published by ABC17, it tends to be most crowded at night, especially on weekends, so be ready for noise and large crowds. If you want a calmer look at souvenirs in Times Square, consider browsing earlier in the day, when you can inspect items without being rushed.
Store hours differ by location and by day. M&M’s World and Hershey’s Chocolate World have both been listed with late-evening closing times on official pages, but those listings do not always match, so confirm hours directly on the day. If you are heading to a show, shop before dinner or after the performance, depending on the store’s hours.
A Simple 90-Minute Souvenir Plan
If you have limited time, this plan covers the best souvenirs in Times Square without turning your trip into a shopping marathon. Adjust it to your own schedule.
- First 30 minutes: start at M&M’s World at 1600 Broadway and decide whether you want a personalized candy gift.
- Next 30 minutes: head to Hershey’s Chocolate World at 701 Seventh Avenue and look at the personalized wrapper options.
- Final 30 minutes: browse one or two souvenir shops for a shirt, tote, pin or postcard, then compare before you buy.
Check a map before you go so you know the order that suits you. Our guide to the Times Square address and map explains how the streets fit together.
Souvenir Gifts to Bring Home for Friends and Family
Some of the best souvenirs in Times Square double as gifts. Think about who you are shopping for, then choose something small, light and easy to wrap.
- Coworkers: a bag of M&M’s or Hershey’s treats is simple to share.
- Children: a small pin, a magnet or a personalized candy bag is easy to carry.
- Theater lovers: official show merchandise connects the gift to a real production.
- Close friends: a custom wrapper with a name or message feels personal.
- Hosts and neighbors: a postcard or a small ornament is a thoughtful thank-you.
Wrap candy in a protective layer and keep it away from heat. If you are flying, put gifts in a bag you can reach easily.
Budget Tips for the Best Souvenirs in Times Square
We do not list prices because they change. You can still keep your spending under control with a few habits.
- Decide a total budget before you leave your hotel.
- Assign a limit to each person on your list.
- Pick one splurge item and keep everything else simple.
- Compare two stores before buying a shirt, tote or mug.
- Skip items you would not use at home.
A clear budget makes it easier to say no to impulse buys and to focus on the best souvenirs in Times Square for your own taste.
Packing and Getting Souvenirs Home
- Wrap fragile items in clothes and keep them in the middle of your bag.
- Check airline weight limits before you shop, not after.
- Check TSA guidance for snow globes and any liquids in carry-on bags.
- Put chocolate and candy in an insulated spot, away from heat.
- Keep receipts for expensive items in a single envelope.
Ask the store whether it offers shipping if you buy something large. Do not assume it does.
Planning Your Times Square Souvenir Shopping
A little planning makes shopping for the best souvenirs in Times Square much easier.
Getting There
The main station is Times Square–42nd Street. For routes and options, read how to get to Times Square by subway, bus and car. Check MTA service alerts before you travel.
Where to Stay
Staying close makes it easy to drop bags between stops. Compare the best hotels near Times Square, or look at hotels with a view of Times Square if the skyline matters.
Where to Eat
Shopping is easier after a good meal. See our list of restaurants near Times Square for options within a short walk.
Holiday and New Year’s Eve Shopping
Shop hours can change on holidays. One Hershey’s page has listed closures on certain holidays, including New Year’s Eve, so confirm directly. As of October 2026, the final official details for the celebration welcoming 2027 have not yet been released and should be checked closer to December 31, 2026. See our Times Square New Year’s Eve page for more.
10 Practical Tips for Buying the Best Souvenirs in Times Square
- Set a budget before you walk in.
- Make a short list of the people you are buying for.
- Visit M&M’s World and Hershey’s Chocolate World with a plan, not on impulse.
- Compare two shops before buying a shirt or tote.
- Buy show merchandise from the theater or official site.
- Check hours before you go.
- Keep bags closed and phones secure in crowds.
- Skip heavy or fragile items unless you can pack them.
- Keep receipts and tags until you are home.
- Take your own photos as the free souvenir.
Frequently Asked Questions About the Best Souvenirs in Times Square
What are the best souvenirs in Times Square?
Personalized M&M’s candy, a custom Hershey’s bar wrapper, official Broadway show merchandise, an NYC shirt or tote, pins, postcards and your own photos are all good choices.
Where can I buy souvenirs in Times Square?
Try M&M’s World at 1600 Broadway, Hershey’s Chocolate World at 701 Seventh Avenue, souvenir and gift shops, and theaters for show merchandise.
Is M&M’s World worth visiting for souvenirs?
It is a popular stop. The Times Square Alliance says it has a candy wall and a personalized printer. Check hours before you go.
Can I personalize a Hershey’s bar in Times Square?
The Times Square Alliance says Hershey’s Chocolate World lets visitors personalize a chocolate bar wrapper.
Are costumed characters a good souvenir?
The Alliance says tipping is not required, but a tip is expected if you take a photo, and the characters are not officially licensed. Taking your own photos is an alternative.
Where should I buy Broadway merchandise?
Buy from the theater or the show’s official website so you know the item is authentic.
What should I skip when shopping in Times Square?
Skip brand-name goods from unverified sellers, items you have not priced, and heavy or fragile items you cannot pack.
Can I bring a snow globe on a plane?
Rules can apply to liquids in carry-on bags. Check TSA and your airline before packing one.
What number do I call to report aggressive behavior in Times Square?
The Times Square Alliance lists (212) 452-5218, or you can contact NYPD or a Times Square Safety Officer. In an emergency, call 911.
Are shops open on New Year’s Eve?
Hours can change on holidays. As of October 2026, final official details for the celebration welcoming 2027 have not been released, so confirm with each store.
Final Verdict: What Are the Best Souvenirs in Times Square?
The best souvenirs in Times Square are personal, practical and authentic. Personalized candy from M&M’s World or Hershey’s Chocolate World, official Broadway merchandise, a well-made shirt or tote, and your own photos beat most impulse buys. Skip unverified brand-name goods, unpriced items and anything you cannot carry home. Shop with a short list and a budget, and confirm store details before you go.
Editorial and fact-check note: Store addresses, phone numbers and product descriptions come from the Times Square Alliance and each brand’s own site. Store hours differ between sources, so confirm them before you go. We do not quote prices. Re-verify details before publishing and before peak holiday travel.